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BEHIND THE LOGO
STORYTELLING
The logo you create should tell the story of what it stands for. Here are some examples:
MONTREAL 2024
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/48138/behind_the_logo_-_montreal_2024.b92f8d673b16.png?ext=webp)
The Session logo captures the host country’s identity via the most recognized symbol of Canada, the maple leaf. Its colour palette, incorporating the autumnal hues of the maple leaf, reflects the Session’s setting in the North American autumn. By blending the distinctive red of the leaf with the blue associated with NATO, the design underscores the enduring relationship between the host nation and the Alliance.
SOFIA 2024
![](https://assets.foleon.com/eu-central-1/de-uploads-7e3kk3/48138/sofia_1.5ab23dd91288.png?ext=webp)
The logo represents symbols showing the rich historical inheritance and contemporary development of Sofia.
The statue of Sofia is depicted. Sofia is a patron saint of the city, guardian of the country and radiates majesty, peace and beauty. In her hands she holds a laurel wreath, an owl and a coin, symbolizing the glory, wisdom and well-being of the nation. The name Sofia means wisdom.
In the center of the logo is the National Palace of Culture - the biggest congress center in Bulgaria. It is filled with monumental masterpieces and works of great Bulgarian artists.